COMMUNITY BUSINESS MANAGEMENT ON SELF-SUFFICIENCY ECONOMY: A CASE STUDY OF NOPPHITAM DISTRICT NAKHON SI THAMMARAT PROVINCE.
The aims of this present study are bi-facets. Firstly, it aims to investigate components of Self-Sufficiency Economy in community business management. Secondly, components of community business management and components of the Self-Sufficiency Economy are studied. Purposive sampling was applied to gain 300 participants. Data were collected using a set of questionnaire. Quantitative data analysis was employed and data presentation applied percentage (%), mean), and standard deviation (S.D.).
Results show that human resource management, marketing management, production
management, and accounting and financial management are the keys elements of
community business management (3.99 and S.D.=0.799). Meanwhile, moderation,
reasonableness, self-immunity, appropriate knowledge, and ethics and virtues are highly
crucial components of Self-Sufficiency Economy (=3.81 and S.D.=0.764).